Sebastian Kracht
Sebastian Kracht’s career is built on one consistent thread: turning products into propositions and services, and propositions and services into businesses that customers trust and markets reward. He’s a turnaround and category-creation leader.
With more than 25 years across healthcare, medical devices, and consumer goods, spanning marketing, commercial strategy, digital transformation, customer experience and organizational change, he brings to KOMPASSIUM a depth of experience that is both strategically rigorous and commercially proven.
At Abbott Diabetes Care, Sebastian was hired to lead the EMEAP launch of FreeStyle Libre — and went on to reshape much of what surrounded it. Over more than a decade, he served as Marketing Director, as Director of Marketing & Strategic Partnerships, as Head of New Enterprise & Business Innovation, and more recently as Senior Director, Global Customer Experience. During that time he helped take the business from under US$0.5 billion and a fourth-fifth player in the region to more than US$3 billion. His remit grew from marketing into customer service, CRM, digital health, telemedicine, and partnerships with insulin manufacturers, and went on to include a unified global customer data platform.
Before Abbott, Sebastian held global, regional, and country leadership roles at Bausch + Lomb under both public ownership and private equity. There he led the recovery from a global product recall, regaining 23 market-share points in under 14 months, and turned around a segment after four years of decline. His earlier career at Johnson & Johnson, Royal Numico (now Danone), Super-Max – where he served as Managing Director with full P&L responsibility – and CooperVision helped him build a career starting from a blue-chip marketing foundation developing into a full-rounded executive with wide-ranging experience, including leading complex, large-scale, cross-functional programs, acquisitions and integrations. Together, these roles gave him hands-on experience integrating acquisitions, simplifying portfolios, and running businesses.
Sebastian holds an MBA from LUISS Guido Carli University in Rome, Italy and a Bachelor of Law with French from the University of Leicester, U.K. including a year at Université Robert Schuman in Strasbourg. He is a native speaker of English, Spanish, and Italian and fluent in French and German. This reflects a career lived across Italy, the UK, France, Denmark, the Netherlands, the United States, and Germany.
At KOMPASSIUM, Sebastian strengthens our capabilities in health and medical technology markets. He brings particular depth in product launches and go-to-market strategy, customer experience and digital transformation, operating model design, and strategic partnerships across Europe and international markets. He can connect brand, data, and organizational change into one coherent agenda. That makes him a distinctive partner for organizations moving from product-only models to integrated products-and-services ecosystems.
From strategy to execution!
Sebastian, welcome aboard. Building a new category into a global market leader is about as clear an expression of “doers, not sayers” as it gets. We are glad to have you with us.
KOMPASSIUM | Partners