Carlos Hernandez
Carlos Hernandez Jr. transforms data into decisions, insights into innovation, and challenges into growth. Over two decades, his career has spanned continents and industries, focusing on healthcare, FMCG, and market research. Carlos’s ability to connect consumer behaviour with strategic business decisions has made him a trusted partner for some of the world’s most recognized brands.
As the founder of Lemon, Carlos revolutionized market research, positioning it as a critical tool for brands to foster authentic connections with their audiences. His leadership in companies like Abbott, Reckitt Benckiser, and Kantar Worldpanel reflects a relentless commitment to shaping strategies that resonate. Carlos’s work exemplifies the power of curiosity and precision, from unifying brand identities across 30 sub-brands in India to crafting pathways for rapid growth in Asia.
Carlos’s approach is both creative and analytical. He doesn’t just analyze markets—he anticipates their evolution. His expertise has consistently led to measurable outcomes that empower teams to thrive. At KOMPASSIUM, Carlos represents more than expertise; he embodies our commitment to delivering results grounded in insight, innovation, and collaboration.
His partnership with KOMPASSIUM is a shared journey toward excellence. Carlos inspires us to think beyond the obvious, craft bold strategies, and execute with precision.
Carlos, let us help customers prepare for future consumers and customers ahead of us!
KOMPASSIUM | Partners