Rafael Montenegro
Rafael Montenegro is a dynamic leader in healthcare, sports, and business strategy. With over two decades of experience spanning medical devices, healthcare systems, and strategic marketing, Rafael has built a reputation for designing and executing high-impact commercial strategies that drive business growth and market expansion.
As the founder of The MKT – Health & Sports, Rafael has been instrumental in transforming brands, launching medical innovations, and optimizing go-to-market strategies for global healthcare companies. His career includes leadership roles at Abbott, Medtronic, and Artivion, where he played a crucial role in market entry, sales expansion, and medical technology commercialization.
Beyond his corporate success, Rafael advocates performance-driven leadership. He blends his passion for sports and endurance training with business strategy. His insights into behavioral economics and consumer engagement allow him to craft solutions that resonate with healthcare professionals and end-users.
At KOMPASSIUM, Rafael’s expertise in market intelligence, brand positioning, and revenue growth provides clients with a competitive edge in an ever-evolving healthcare landscape. His energy, strategic foresight, and commitment to excellence make him an integral part of our leadership team.
Rafael, your drive to push boundaries and inspire innovation is a testament to your leadership. We are thrilled to have you as part of KOMPASSIUM!
KOMPASSIUM | Partners