North America Programs - 2025, 2026

The Brand Clarity^TM
Differentiate to Drive Growth

Market-leading organizations understand that brand strength drives sustainable growth. Our methodology applies the proprietary methodology of our partner, Braft Collective, that combines Brand Asset Valuator and Digital Brand Activation frameworks. The nodules are, led by executives who’ve built billion-dollar brands and launched product blockbusters worldwide. Partners access proven tools for brand architecture, digital presence optimization, and customer journey mapping, while learning from diverse industry peers who’ve achieved brand leadership.
	MODULES & SESSIONS	PRICE	STARTING DATE
ESSENTIALS The Brand Clarity ^TM ESSENTIALS module delivers strategic brand clarity and create demand for deeper work in the PREMIUM track. Format: 4 sessions over 4 weeks, 120 minutes each Delivery: Live virtual group sessions	SESSION 1: Why Clarity Matters a. Introduction to the BraftPulse™ system b. Why clarity is the foundation of differentiation and growth c. “From – To” diagnostic reflection SESSION 2: The Burning Platform a. Uncovering strategic pain points b. Mapping friction across functions c. Introduction to the Strategic Urgency Canvas SESSION 3: Brand Essence a. Co-creating purpose, archetype, and audience b. Tools: Essence Mapper, AI-powered prompt kits SESSION 4: Competitive Positioning a. UVP development and perceptual mapping b. Creating a simple and strong Positioning Statement	€2,000 per person (for the complete 4-session ESSENTIAL program)	2025 Group 1: Session 1:August 27, 2025 Session 2: September 3, 2025 Session 3: September 10, 2025 Session 4: September 18, 2025 2025 Group 2: Session 1: September 11, 2025 Session 2: September 18, 2025 Session 3: September 25, 2025 Session 4: October 2, 2025

PREMIUM Target Audience: Each module lasts approximately 2 hours and are delivered in bi-weekly group sessions (2 (two) hours) session combined with individual consulting approach (estimated 1(one)-2 (two) hours, bi-weekly) Format: Bi-weekly sessions (120 minutes each) with group learning + individual consulting Delivery: Live virtual group sessions Cohort Size: Limited to 10 companies Opportunity to participate as voluntary members of Transition Boards for other participating companies.	Module 1: Strategic Clarity & Diagnostic Activation Session 1: Introduction to Strategic Clarity Session 2: Burning Platform Discovery Session 3: Essence Deep Dive: Purpose, Archetype, Audience Session 4: Positioning & Differentiation Session 5 Strategic Prioritization Session 6: Clarity Gate Module 2: Narrative & Brand Expression Session 1: Persona & Emotional Journey Mapping Session 2: Brand Narrative Architecture Session 3: Visual Identity Systems Session 4: Tone, Voice & Messaging Frameworks Session 5: Creative Consistency & Application Session 6: Expression Gate Module 3: Engagement & Brand Experience Session 1: Touchpoint & Journey Experience Design Session 2: Digital Content & Channel Strategy Session 3: Media Architecture Session 4: Partnerships and Influencer strategy Session 5: CX Metrics & Engagement KPIs Session 6: Experience Gate Module 4: Scalable Growth & Innovation framework Session 1: Growth levers Session 2: Innovation pathways Session 3: Go-to-Market activation Session 4: E-commerce strategy Session 5: Business Model Expansion Session 6: Decision Gate: Are We Ready to Scale? Module 5: Execution roadmap & Performance Planning Session 1: Strategic workstreams & Priority planning Session 2: Resourcs, capabilities & Enablers Session 3: Ways of Working and accountability cadence. Session 4: Sucess metrics and progress tracking Session 5: Risk management and acceleration plan	Module 1: €18,000 Module 2: €18,000 Module 3: €18,000 Module 4: €18,000 Module 5: €15,000	Module 1: Strategic Clarity & Diagnostic Activation Session 1: October 9, 2025 Session 2: October 16, 2025 Session 3: October 23, 2025 Session 4: October 30, 2025 Session 5 November 6, 2025 Session 6: November 13, 2025 Module 2: Narrative & Brand Expression Session 1: November 20, 2025 Session 2: November 27, 2025 Session 3: December 4, 2025 Session 4: December 11, 2025 Session 5: December 18, 2025 Session 6: January 8, 2025 Module 3: Engagement & Brand Experience Session 1: January 15, 2025 Session 2: January 22, 2025 Session 3: January 29, 2025 Session 4: February 5, 2025 Session 5: February 12, 2025 Session 6: February 19, 2025 Module 4: Scalable Growth & Innovation framework Session 1: February 26, 2025 Session 2: March 5, 2025 Session 3: March 12, 2025 Session 4: March 19, 2025 Session 5: March 26, 2025 Session 6: April 2, 2025 Module 5: Execution roadmap & Performance Planning Session 1: April 9, 2025 Session 2: April 16, 2025 Session 3: April 23, 2025 Session 4: April 30, 2025 Session 5: May 7, 2025

Modules and individual sessions are available in the following languages: English, Portuguese and Spanish

Customer Advocacy Program
Improve Quality Standards and Drive Customer Centric Decision.

Leading organizations understand that customer advocacy drives sustainable growth. Our methodology combines Net Promoter System® with Voice of Customer frameworks and smart value chain mapping approaches led by executives who’ve built world-class customer experience programs. Partners access proven tools for customer journey mapping, loyalty analytics, and systematic feedback integration, while learning from organizations that have transformed customer relationships into competitive advantages.
Who is it for? American company founders, CEOs, and commercial or quality leaders face challenges managing customer complaints, increasing customer satisfaction, and developing customer-centric operations.
Language	Price per participant (company)	Start
English	190.000 € (one hundred and ninety thousand euro) + 19% IVA	Friday, November 7, 2025. Friday, May 8, 2026.
Duration: 6 months, 12 bi-weekly meetings of 1.5 hours each + individual Sr. Consultant support.

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