Latin America Programs-2025, 2026

The Brand Clarity^TM
Differentiate to Drive Growth

Market-leading organizations understand that brand strength drives sustainable growth. Our methodology applies the proprietary methodology of our partner, Braft Collective, that combines Brand Asset Valuator and Digital Brand Activation frameworks. The nodules are, led by executives who’ve built billion-dollar brands and launched product blockbusters worldwide. Partners access proven tools for brand architecture, digital presence optimization, and customer journey mapping, while learning from diverse industry peers who’ve achieved brand leadership.
	MODULES & SESSIONS	PRICE	STARTING DATE
ESSENTIALS The Brand Clarity ^TM ESSENTIALS module delivers strategic brand clarity and create demand for deeper work in the PREMIUM track. Format: 4 sessions over 4 weeks, 120 minutes each Delivery: Live virtual group sessions	SESSION 1: Why Clarity Matters a. Introduction to the BraftPulse™ system b. Why clarity is the foundation of differentiation and growth c. “From – To” diagnostic reflection SESSION 2: The Burning Platform a. Uncovering strategic pain points b. Mapping friction across functions c. Introduction to the Strategic Urgency Canvas SESSION 3: Brand Essence a. Co-creating purpose, archetype, and audience b. Tools: Essence Mapper, AI-powered prompt kits SESSION 4: Competitive Positioning a. UVP development and perceptual mapping b. Creating a simple and strong Positioning Statement	€2,000 per person (for the complete 4-session ESSENTIAL program)	2025 Group 1: Session 1:August 27, 2025 Session 2: September 3, 2025 Session 3: September 10, 2025 Session 4: September 18, 2025 2025 Group 2: Session 1: September 11, 2025 Session 2: September 18, 2025 Session 3: September 25, 2025 Session 4: October 2, 2025

PREMIUM Target Audience: Each module lasts approximately 2 hours and are delivered in bi-weekly group sessions (2 (two) hours) session combined with individual consulting approach (estimated 1(one)-2 (two) hours, bi-weekly) Format: Bi-weekly sessions (120 minutes each) with group learning + individual consulting Delivery: Live virtual group sessions Cohort Size: Limited to 10 companies Opportunity to participate as voluntary members of Transition Boards for other participating companies.	Module 1: Strategic Clarity & Diagnostic Activation Session 1: Introduction to Strategic Clarity Session 2: Burning Platform Discovery Session 3: Essence Deep Dive: Purpose, Archetype, Audience Session 4: Positioning & Differentiation Session 5 Strategic Prioritization Session 6: Clarity Gate Module 2: Narrative & Brand Expression Session 1: Persona & Emotional Journey Mapping Session 2: Brand Narrative Architecture Session 3: Visual Identity Systems Session 4: Tone, Voice & Messaging Frameworks Session 5: Creative Consistency & Application Session 6: Expression Gate Module 3: Engagement & Brand Experience Session 1: Touchpoint & Journey Experience Design Session 2: Digital Content & Channel Strategy Session 3: Media Architecture Session 4: Partnerships and Influencer strategy Session 5: CX Metrics & Engagement KPIs Session 6: Experience Gate Module 4: Scalable Growth & Innovation framework Session 1: Growth levers Session 2: Innovation pathways Session 3: Go-to-Market activation Session 4: E-commerce strategy Session 5: Business Model Expansion Session 6: Decision Gate: Are We Ready to Scale? Module 5: Execution roadmap & Performance Planning Session 1: Strategic workstreams & Priority planning Session 2: Resourcs, capabilities & Enablers Session 3: Ways of Working and accountability cadence. Session 4: Sucess metrics and progress tracking Session 5: Risk management and acceleration plan	Module 1: €18,000 Module 2: €18,000 Module 3: €18,000 Module 4: €18,000 Module 5: €15,000	Module 1: Strategic Clarity & Diagnostic Activation Session 1: October 9, 2025 Session 2: October 16, 2025 Session 3: October 23, 2025 Session 4: October 30, 2025 Session 5 November 6, 2025 Session 6: November 13, 2025 Module 2: Narrative & Brand Expression Session 1: November 20, 2025 Session 2: November 27, 2025 Session 3: December 4, 2025 Session 4: December 11, 2025 Session 5: December 18, 2025 Session 6: January 8, 2025 Module 3: Engagement & Brand Experience Session 1: January 15, 2025 Session 2: January 22, 2025 Session 3: January 29, 2025 Session 4: February 5, 2025 Session 5: February 12, 2025 Session 6: February 19, 2025 Module 4: Scalable Growth & Innovation framework Session 1: February 26, 2025 Session 2: March 5, 2025 Session 3: March 12, 2025 Session 4: March 19, 2025 Session 5: March 26, 2025 Session 6: April 2, 2025 Module 5: Execution roadmap & Performance Planning Session 1: April 9, 2025 Session 2: April 16, 2025 Session 3: April 23, 2025 Session 4: April 30, 2025 Session 5: May 7, 2025

Modules and individual sessions are available in the following languages: English, Portuguese and Spanish

Patient Experience Accelerator
Redefining Patient Excellence for Sustainable Growth.

Healthcare leaders recognize that patient-centric excellence drives business preference, sustainable growth and financial performance. Our methodology combines well-established excellence principles with digital innovation frameworks to enhance care delivery and foster stronger patient relationships. Led by executives who have transformed leading healthcare institutions, and supported by specialists in patient experience design from prominent Latin American and global institutions, partners gain access to proven tools, implementation playbooks, and peer learning from leading institutions worldwide.
Who is it for? Founders, CEOs, or operations leaders of 50-400-bed hospitals, labs, and multi-practice clinics aiming to reduce patient attrition and improve the attraction of new patients and caregivers.
Program modules	Modules and Starting Dates	Investment
ESSENTIALS ESSENTIALS programs are divided into four two-hour group sessions, practical execution guidance, and tools PREMIUM In PREMIUM programs, each company must designate a representative as its focal point throughout the program. However, other team members may participate to help streamline the implementation of concepts and further enhance the program’s impact.	ESSENTIALS (03.11.2025) 1. Patient Experience Foundations 2. Patient Journey Mapping & Voice of Customer 3. Metrics and Performance 4. Initial Program Design PREMIUM (26.01.2026) 1. Digital Experience 2. Leadership Readiness 3. Change Management 4. Internal Communications 5. Long-term planning 6. Contingency plans	ESSENTIALS €8,000 (eight thousand euros) PREMIUM €25,000 (Twenty-five thousand euros)
Duration: 4 group sessions within a month for high-performance individuals, followed by eight bi-weekly sessions for a selective group of 10 companies + individual Sr. Consultant support.

Customer Advocacy Differentiator
Turning Customer Loyalty into a Differentiation and Innovation Driver.

Market leaders recognize that customer loyalty drives innovation and sustained competitive advantage. Our methodology integrates Customer Experience Management frameworks with Latin American consumer insights, led by executives who’ve transformed regional customer experience programs and have validated approaches to transform leading companies in truly customer centric organizations. Participating companies access proven tools for loyalty analytics, journey mapping, and voice-of-customer integration, supported by implementation specialists with regional expertise.
Who is it for? Founders or CEOs and commercial or quality leaders of Latin American companies who are facing challenges in managing customer complaints, increasing customer satisfaction, and developing customer-centric operations.
Language	Price per participant (company)	Start
English	180.000 € (one hundred and eighty thousand euros) + 19% IVA	Monday, February 2, 2026.
Duration: 6 months, 12 bi-weekly meetings of 1.5 hours each + individual Sr. Consultant support.

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