Europe Programs - 2025, 2026

The Brand Clarity TM

Differentiate to Drive Growth

Market-leading organizations understand that brand strength drives sustainable growth. Our methodology applies the proprietary methodology of our partner, Braft Collective, that combines Brand Asset Valuator and Digital Brand Activation frameworks. The nodules are, led by executives who’ve built billion-dollar brands and launched product blockbusters worldwide. Partners access proven tools for brand architecture, digital presence optimization, and customer journey mapping, while learning from diverse industry peers who’ve achieved brand leadership.
 MODULES & SESSIONSPRICESTARTING DATE

ESSENTIALS

The Brand Clarity TM ESSENTIALS module delivers  strategic brand clarity and create demand for deeper work in the PREMIUM track.

Format: 4 sessions over 4 weeks, 120 minutes each
Delivery: Live virtual group sessions

SESSION 1: Why Clarity Matters
a. Introduction to the BraftPulse™ system
b. Why clarity is the foundation of differentiation and growth
c. “From – To” diagnostic reflection

SESSION 2: The Burning Platform
a. Uncovering strategic pain points
b. Mapping friction across functions
c. Introduction to the Strategic Urgency Canvas

SESSION 3: Brand Essence
a. Co-creating purpose, archetype, and audience
b. Tools: Essence Mapper, AI-powered prompt kits

SESSION 4: Competitive Positioning
a. UVP development and perceptual mapping
b. Creating a simple and strong Positioning Statement

    €2,000 per person (for the complete 4-session ESSENTIAL program)

2025 Group 1:
Session 1:August 27, 2025
Session 2: September 3, 2025
Session 3: September 10, 2025
Session 4: September 18, 2025

2025 Group 2:
Session 1: September 11, 2025
Session 2: September 18, 2025
Session 3: September 25, 2025
Session 4: October 2, 2025 

PREMIUM

Target Audience:
Each module lasts approximately 2 hours and are delivered in bi-weekly group sessions (2 (two) hours)  session combined with individual consulting approach (estimated 1(one)-2 (two) hours, bi-weekly)

Format:
Bi-weekly sessions (120 minutes each) with group learning + individual consulting

Delivery:
Live virtual group sessions

Cohort Size:
Limited to 10 companies

Opportunity to participate as voluntary members of Transition Boards for other participating companies.

Module 1: Strategic Clarity & Diagnostic Activation
Session 1: Introduction to Strategic Clarity
Session 2: Burning Platform Discovery
Session 3: Essence Deep Dive: Purpose, Archetype, Audience
Session 4: Positioning & Differentiation
Session 5  Strategic Prioritization
Session 6: Clarity Gate

Module 2: Narrative & Brand Expression
Session 1: Persona & Emotional Journey Mapping
Session 2: Brand Narrative Architecture
Session 3: Visual Identity Systems
Session 4: Tone, Voice & Messaging Frameworks
Session 5: Creative Consistency & Application
Session 6: Expression Gate

Module 3: Engagement & Brand Experience
Session 1: Touchpoint & Journey Experience Design
Session 2: Digital Content & Channel Strategy
Session 3: Media Architecture
Session 4: Partnerships and Influencer strategy                                                                                                  Session 5: CX Metrics & Engagement KPIs
Session 6: Experience Gate

Module 4: Scalable Growth & Innovation framework
Session 1: Growth levers
Session 2: Innovation pathways
Session 3: Go-to-Market activation
Session 4: E-commerce strategy
Session 5: Business Model Expansion
Session 6: Decision Gate: Are We Ready to Scale?

Module 5: Execution roadmap & Performance Planning
Session 1: Strategic workstreams & Priority planning
Session 2: Resourcs, capabilities & Enablers
Session 3: Ways of Working and accountability cadence.
Session 4: Sucess metrics and progress tracking
Session 5: Risk management and acceleration plan

Module 1: €18,000

Module 2: €18,000

Module 3: €18,000

Module 4: €18,000

Module 5: €15,000

Module 1: Strategic Clarity & Diagnostic Activation
Session 1: October 9, 2025
Session 2: October 16, 2025
Session 3: October 23, 2025
Session 4: October 30, 2025
Session 5  November 6, 2025
Session 6: November 13, 2025

Module 2: Narrative & Brand Expression
Session 1: November 20, 2025
Session 2: November 27, 2025
Session 3: December 4, 2025
Session 4: December 11, 2025
Session 5: December 18, 2025
Session 6: January 8, 2025

Module 3: Engagement & Brand Experience
Session 1: January 15, 2025
Session 2: January 22, 2025
Session 3: January 29, 2025
Session 4: February 5, 2025                                                                                                  Session 5: February 12, 2025
Session 6: February 19, 2025

Module 4: Scalable Growth & Innovation framework
Session 1: February 26, 2025
Session 2: March 5, 2025
Session 3: March 12, 2025
Session 4: March 19, 2025
Session 5: March 26, 2025
Session 6: April 2, 2025

Module 5: Execution roadmap & Performance Planning
Session 1: April 9, 2025
Session 2: April 16, 2025
Session 3: April 23, 2025
Session 4: April 30, 2025
Session 5: May  7, 2025

Modules and  individual sessions are available in the following languages: English, Portuguese, Spanish, German
Contact us to register for this program.

The Market Scale Up Program

Expandindo a Latinoamérica

Seasoned business leaders recognize the untapped potential within Latin America’s 600-million consumer market, resource-rich region with growing infrastructure and technology demand. Led by executives with decades of successful market entry experience, our program integrates Market Penetration Framework and Local Partnership Models. Participating companies access proven market entry playbooks, regulatory compliance tools, and insights from successful regional expansions, supported by our network of local market specialists and potential partners and distributors.

Who is it for? Founders and commercial or marketing leaders of European companies interested in expanding their business to Latin America and leveraging the EU-Mercosur agreement.

Language

Price per participant (company)

Start

English

190.000 € (one hundred and ninety thousand euros) + 19% IVA

Wednesday, October 08, 2025.
Wednesday, May 20, 2025

Duration: 6 months, 10 bi-weekly meetings of 2 hours each + individual Sr. Consultant support.

Contact us to register for this program.

Beschleuniger für die Marktexpansion nach Amerika

Wir belgeiten Ihren Markteintritt oder Ihre Wachstumsstrategie in den Vereinigten Staaten.

Erfolgreiche europäische Unternehmen erkennen die einzigartigen Chancen des US-Marktes. Geleitet von Führungskräften mit über 500 Jahren kumulierter US-Markterfahrung bietet unser Programm bewährte Market Entry Frameworks und regulatorische Navigationswerkzeuge. Unsere Kunden profitieren von erprobten Go-to-Market-Playbooks, der Unterstützung durch Marktexperten und dem Erfahrungsaustausch mit führenden Unternehmen.

Zielgruppe: Gründer, Geschäftsführer oder CEOs und Führungskräfte europäischer Unternehmen, die, ihr Geschäft auf die Vereinigten Staaten von Amerika ausweiten oder ihre Expansions-Strategie im US-Markt optimieren möchten.

Sprache

Preis pro Teilnehmer

Beginn

Deutsch

240.000 € (Zweihundertvierzigtausend Euro) + 19% MWST

Donnerstag, 11. September 2025.
Donnerstag, 10. September 2026.

Dauer: 6 Monate, 10 Module mit je 2 Stunden Live-Interaktion + individuelle Begleitung durch den Kompassium Senior Consultant.
Kontaktieren Sie uns, um sich für dieses Programm anzumelden.

Germany

  • +49 (0) 172 250 3337
  • contact@kompassium.com
  • Niedernhausener Str. 13 Frankfurt am Main - 60326 Hesse - Deutschland

France

  • +33 (0) 7 60 16 3866

Brazil

  • +55 11 93901 3861
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