Edwin Garcia
Edwin Garcia is a marketing leader and brand architect with a proven track record of launching, revitalizing, and growing billion-dollar brands. With expertise in strategic brand-building, commercial activation, and market transformation, he has helped Fortune 500 companies and emerging businesses navigate complexity and unlock new opportunities for sustainable growth.
Throughout his career, Edwin has led high-performing teams to deliver measurable results, shaping strategies that drive brand equity, customer engagement, and commercial impact. His experience spans global corporations and entrepreneurial ventures, always with a focus on innovation, execution, and long-term value creation.
A graduate of IE Business School and the University of Chicago, Edwin combines world-class academic insights with decades of hands-on leadership. As a founding partner of Braft Collective, he has developed proprietary methodologies that sharpen brand positioning, strengthen consumer connections, and accelerate growth.
At KOMPASSIUM, Edwin serves as a key strategic partner, bringing his expertise in marketing, sales, and branding to help organizations scale with purpose. His leadership is built on collaboration, adaptability, and a commitment to delivering meaningful impact.
Ed, with your collaborative style and deep expertise in branding and commercial activation, KOMPASSIUM continues to lead with purpose and achieve meaningful, measurable changes globally!
KOMPASSIUM | Partners