Consumer & Direct-to-Consumer (D2C) Transformation
From Strategy to Scale, Consumers Are Getting Relevance Even When They Are Not Buyers
Overall Consumerization
KOMPASSIUM developed alliances and partnerships worldwide to understand, adapt and leverage winning consumer-centric business models to transform segments.
If you want to go beyond the average, you will need to soon disrupt the traditional ways of doing business, bringing innovative hands-on experience with track records of turning challenges into opportunities.
The partners within KOMPASSIUM’s network has led brands and products worldwide in different direct-to-consumer, fast-moving-consumer-goods and consumerizing segments.
We co-develop, incube and accelerate with your teams ideas and new business models that can reshape your segment.
D2C Transformation Services
- Market and Consumers’ behavioural insights and trends
- Formal, Informal and Digital Network analysis
- Brand strategy and positioning
- Brand Identity and Architecture
- Go-to-Market plan
- Product Launch and Post Sales
- Point of Sales and Trade Market Intelligence
- Direct-to-consumer channel development
- Digital marketing and customer acquisition
- Operational excellence for consumer brands
- New Business Model design
- Strategic partnerships
Success and Proprietary Frameworks and Technologies:
- Consumer Insights and Synthetic Consumers
- CommunityMapper™ (1)
- Netnographer™ (1)
- StakeholderMapper™ (1)
- PriceMapping™ (1)
- Strategic brand positioning BrandClarity ™ (2)
(1) GarciAIgnacio proprietary tools
(2) BraftCollective proprietary methodology